Author: Eoin Cuttle

Hankook Tire has signed an official partnership agreement with UAE football club, Al Ain FC.

Continental Tyres has today concluded its long-standing title sponsorship of the Irish Car and Van of the Year Awards programme.

Kevin Burke Tyres (KBT), the approved distributor of Alliance Tyres in Ireland, has announced a further strengthening of its partnership with the brand, following years of sustained growth and strategic market development.

Triangle Tyre, represented in Ireland by Euro Tyre Sales, has introduced a new bonding and structural protection technology for its giant off-the-road (OTR) tyres, marking a further development in the company’s earth-mover tyre portfolio.

Avon Tyres has completed the full redevelopment of its iconic Cobra Chrome range, reclaiming its whitewall heritage and reviving one of the brand’s most recognisable motorcycle tyres.

Nokian Tyres has introduced its Betula concept tyre containing raw material made from birch bark. The renewable material by Swedish company Reselo, utilises the residue of the global pulp, paper and plywood industry.

Radar Tyres, represented in Ireland by Mileage Tyres, has signed a multi-year partnership with Cricket South Africa (CSA), becoming the global partner for the Proteas and Junior Proteas across all major formats.

Continental Tyres has appointed Rebecca Shedden as general sales manager – commercial tyres UK and Ireland.

Bridgestone has entered into an agreement to sell its steel cord manufacturing businesses in Thailand and China, to Belgium-based steel wire company, Bekaert.

From the 2026 season onwards, Prinx will become the lead brand within its ongoing multi-year partnership with Garrett Truck Sport.

Prinx has announced plans to significantly expand its tyre portfolio for 2026 with the addition of 56 new product sizes for passenger cars and light commercial vehicles.