Hankook Tire partners Al Ain FC

Hankook Tire has signed an official partnership agreement with UAE football club, Al Ain FC.

Through the partnership, Hankook says it will utilise various marketing platforms, including LED advertising at the Hazza Bin Zayed Stadium while engaging with the club’s fan base.

Jong Woo Kim, vice president of Middle East & Africa Regional HQ, Hankook Tire & Technology, stated: “We are delighted to enhance communication with local customers and consumers and expand brand touchpoints through this partnership with Al Ain FC, a representative club of the UAE.

“Based on our global technical leadership, we will continue to share Hankook Tire’s premium value across the Middle East.”