Bridgestone has unveiled its latest ultra-high-performance tyre: the Bridgestone Potenza Sport EVO with Enliten Technology. Building on the multi-award-winning Potenza Sport, Bridgestone says the new tyre offers enhanced sports performance, wet control, longevity and fuel/energy efficiency, alongside expanded size range.
Bridgestone Ireland has pledged to continue to support the DCU Solar Racing team, at Dublin City University, that are aiming to compete in the Bridgestone World Solar Challenge in 2027.
Bridgestone Corporation’s board of directors have approved the appointment of Yasuhiro Morita as the company’s new global CEO and representative executive officer, effective 1st January, 2026.
Webfleet, Bridgestone’s fleet management solution, has appointed Alex Crane-Robinson as its new regional director for the UK and Ireland, succeeding Beverley Wise, who led the business in the region for eight years.
Bridgestone has announced its first-ever agro-industrial tyre with the launch of the new Bridgestone VH-IND, engineered for “exceptional traction on all surfaces with extra load carrying capacity”.
Bridgestone’s commitment to innovation has taken a creative turn, after its tyre products became an artform at a contemporary UK art exhibition for the first time.
Bridgestone Ireland has been conducting tyre safety checks at the Bridgestone Order of Merit Golf tournaments as part of its sponsorship with Golf Ireland.
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