Category: Brands

Pirelli has developed two dedicated tyre fitments for the new Bentley Supersports – the P Zero Trofeo RS, designed to enhance the car’s sporting character, particularly on track, and the P Zero, developed for everyday driving.

More than 80 per cent of motorists in the UK want new drivers to demonstrate basic tyre knowledge when learning to drive and after passing their test, according to Bridgestone research.

BKT’s Waluj tyre production plant in India has been conferred two Gold Awards for manufacturing innovation at the recent QCFI TQM Convention 2026.

Starmaxx, represented in Ireland by Kevin Burke Tyres, has extended its partnership with 1. FC Köln for the 2026–2027 Bundesliga season, continuing as the German football club’s official tyre partner.

Bridgestone is launching a street-legal semi-slick track tyre called the Potenza Race R, which is being debuted on the new Lamborghini Revuelto SV.

Continental has received original equipment approval for the new Volkswagen ID. Polo, due in Ireland this October.

Hankook Tire has won six honours in the Design Concept category at the Red Dot Award 2026, including two ‘Best of the Best’ and four Winner awards.

As part of the EU-funded ZEvRA project, Continental has developed a concept tyre it says is made from around 43 per cent recycled materials.

Hankook has extended its ‘champion partnership’ agreement with German football club Borussia Dortmund for two more seasons, marking the 18th season of collaboration.

Bridgestone, in partnership with Kwik Fit, is gearing up for a fifth successive British Motor Show. Taking place from 21st-23rd August at Farnborough International Expo Centre, this year’s show promises interactive exhibits, classic and concept cars, live displays and a family-friendly festival atmosphere.

Pirelli has signed an agreement with the Abet Group to jointly develop technologies aimed at the creation of remote-controlled electric ground vehicles for rescues on land and in particularly rugged and extreme environments.