Bridgestone returns to British Motor Show

Bridgestone, in partnership with Kwik Fit, is gearing up for a fifth successive British Motor Show. Taking place from 21st-23rd August at Farnborough International Expo Centre, this year’s show promises interactive exhibits, classic and concept cars, live displays and a family-friendly festival atmosphere.

The ‘Racing Bug’ motorsport experience will be at the heart of Bridgestone’s and Kwik Fit’s presence, giving visitors the chance to put their driving skills to the test behind the wheel of immersive racing simulators, while Bridgestone in partnership with Kwik Fit will also shift their presence up a gear with a new sponsorship of the main Live Arena for the first time.

The partnership will also extend to the Supercar Paddock, where visitors can get up close to an ever-changing collection of some of the world’s most desirable performance cars.

Meanwhile, Bridgestone’s dedicated activation tent will showcase its latest tyre technology, including the new Duravis Camper All Season, giving visitors the opportunity to discover how Bridgestone is helping motorists enjoy safe, comfortable and dependable journeys.