Category: Pirelli

The Pirelli P Zero Trofeo RS is the best among the world’s fastest tyres, according to the Tyre Reviews platform, which compared four products available on the European and North American markets.

Pirelli has developed a new P Zero R tyre specifically for the Porsche 911 Turbo S, the most powerful version ever produced in over 60 years of 911 history.

Pirelli has developed bespoke versions of the P Zero R for the new Audi RS 5 and the RS 3 competition limited. The goal, says Pirelli, is to ensure driving pleasure in everyday use without compromising track performance, with a particular focus on elevated grip and reduced braking distances.

At the recent Hyundai Motor Group Global Supplier Day, Pirelli was honoured with the “Supplier of the Year” award in recognition of its high-quality products and services, exceptional supply chain management, and comprehensive collaborative performance.

The Pirelli P Zero R and P Zero Trofeo RS, the original equipment tyres for sportscars, are now also available in the replacement market.

Pirelli has appointed Dario Marrafuschi as head of its motorsport business unit, effective 1st March.

The Porsche Carrera Cup North America will race on Pirelli tyres through a multi-year agreement, marking the first time in the six-year history of Porsche Carrera Cup North America that the championship will utilise the Italian brand on track.

Following the shakedown week in Barcelona, tomorrow sees the start of the first pre-season Formula 1 test, which will provide teams with the opportunity to further their understanding of these new cars built to conform to the technical regulations that come into force this year.

Pirelli has introduced the third generation of its Scorpion summer tyre, dedicated to SUVs. First launched in 1986 specifically for high-driving-position vehicles and originally fitted to the Lamborghini LM002, the Scorpion brand today ranges from SUV tyres to on-road enduro and motocross motorcycle tyres, as well as off-road applications in the bicycle sector.

Last year was a record year for Pirelli innovation, with many awards won in tests and the recognition for Cyber Tyre technology, all granted by independent bodies and specialised magazines.

Just one month after being recognised in the United States as the most innovative technology in the tyre sector (Autotech Breakthrough Awards), the Pirelli Cyber Tyre has received three additional prestigious international accolades.