Category: Brands

Pirelli, Pyrum, Synthos and BASF are jointly advancing a tyre-to-tyre circular economy initiative in Europe, driving the development of an industrial ecosystem designed to increase the use of recycled materials derived from end-of-life and scrap tyres.

Bridgestone reports that its new Total Cost of Ownership (TCO) platform attracted strong interest at this year’s Road Transport Expo (RTX) in the UK, as fleet operators visited the stand to see how tailored data insights could support more efficient fleet decision-making.

Ian Jackson has been appointed to the position of general manager for technical services at Continental Tyres, succeeding Steve Howat who is retiring later this year.

Triangle Tyre will look to reinforce its commitment to the European Off-the-Road (OTR) market by exhibiting at Steinexpo 2026 for the quarrying, mining and construction industries, taking place in Homberg/Nieder-Ofleiden, Germany, from 2nd to 5th September.

Alliance Tyres recently conducted field demonstrations in the UK to show how tyre pressure makes a measurable difference to fuel consumption in everyday farming operations — particularly in mixed transport and field applications where tyre setup plays a critical role.

Hankook, the exclusive tyre supplier to the FIA World Rally Championship (WRC), heads to Round 9 of the 2026 WRC, Delfi Rally Estonia, taking place from  16th to 19th July in Tartu and the surrounding southern regions of Estonia.

Through its role as the main sponsor of Garrett Trucksport, Prinx Europe brought a number of guests from Germany, Poland, Lithuania, and Romania to the Nürburgring for the second weekend of the 2026 Truck Grand Prix, where it showcased its new Prinx Xelera EcoLine truck tyre range.

The Pirelli P Zero range returned to the Goodwood Festival of Speed. At the event that brings together some of the world’s most innovative and high-performance cars, many of the latest models and vehicles tackling the famous Hill Climb are equipped with tyres from the new Pirelli P Zero family.

Kumho Tyre has reflected on another successful appearance at Road Transport Expo (RTX) 2026, using the three-day UK exhibition to strengthen relationships with fleet operators and showcase its growing commercial vehicle (CV) tyre portfolio.

BKT has launched the Tractor of the Year programme for 2027, commencing in Naples, Italy, where leading tractor manufacturers, industry experts, and agricultural journalists begin the selection process for one of the farming industry’s top awards.

Now in its fourth year, Bridgestone’s Champions programme is a professional development and training initiative designed to upskill automotive retail experts, wholesalers, and dealership staff.