Chelsea FC has unveiled its brand new third kit for the 2016/17 season, following on from the recent introduction of this season’s home and away shirts. All shirts feature the ‘Yokohama Tyres’ logo of the premium Japanese tyre manufacturer. As official shirt partner to Chelsea, the Yokohama name will appear across the chest of all
As the countdown begins to the 2016/17 Premier League football season, Yokohama is receiving a further global brand boost thanks to Chelsea FC’s pre-season preparations in the United States, which includes participation in the International Champions Cup. As the official shirt partner of Chelsea FC, the Yokohama name will be seen by thousands of football
Yokohama has been awarded TyreSafe’s prestigious Tyre Manufacturer Award in recognition of its efforts, achievements and innovative approach in promoting tyre safety in the UK. As a long-standing supporter of TyreSafe, Yokohama carried out a series of high-profile activities with Chelsea Football Club during last year’s tyre safety month, which took the industry’s tyre safety
Yokohama has been chosen by Toyota as original equipment for the new model of the automaker’s popular hybrid vehicle Prius. In Japan, Oceania and Europe, the Prius will now be equipped with BluEarth E70 tyres, while Prius models sold in North America will roll off factory lines on BluEarth S34 tyres. In other countries, the
Yokohama has announced a new tyre along with further new OEM fitments reinforcing its commitment to continuous development and performance in both fields.
Yokohama Rubber and Continental AG are to terminate their Asian joint venture company, Yokohama Continental Tire Co. (YCC) by the end of this month (March).
Yokohama has added several new motorsport series to its portfolio for 2016. In addition to maintaining its extensive range of championships using Yokohama as control tyre, it will add several key, high profile series in the UK and Ireland.
Hot off the back of beating a four wheel-drive Group N rally car on a Wales Rally GB stage ahead of the event recently, a Yokohama-shod Ariel Nomad has again won critical acclaim from the media.
Hot off the back of beating a four wheel-drive Group N rally car on a Wales Rally GB stage ahead of the event recently, a Yokohama-shod Ariel Nomad has again won critical acclaim from the media.
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