Chelsea FC launches Yokohama sponsored 3rd kit

Chelsea FC has unveiled its brand new third kit for the 2016/17 season, following on from the recent introduction of this season’s home and away shirts. All shirts feature the ‘Yokohama Tyres’ logo of the premium Japanese tyre manufacturer. As official shirt partner to Chelsea, the Yokohama name will appear across the chest of all of the club’s shirts until at least 2020, giving the brand significant exposure and awareness around the world.

In addition to Yokohama’s prominent logo, the all-white strip features the new Premier League logo on the sleeve with an embossed effect, two colour crests and a tailored ‘Chelsea FC’ collar tape.
The white colour scheme has been a regular feature of Chelsea’s change kits since the club’s inception in 1905. It was used during some of the club’s biggest on-pitch successes including its winning run in the 2012 UEFA Champions League, 2013 UEFA Europa League, as well as a host of domestic League and Cup honours.

“We’re very much looking forward to the season in partnership with Chelsea FC,” comments David Seward, managing director, Yokohama HPT Ltd. “The club is one of the biggest in global football and we are extremely proud that the name Yokohama is so prominent on the new shirts.”

Chelsea, or indeed Yokohama fans, wishing to get their hands on the new kit which is now available can order it from the club’s website at www.chelseafc.com/shopping.