Category: Brands

Alliance Tyres recently conducted field demonstrations in the UK to show how tyre pressure makes a measurable difference to fuel consumption in everyday farming operations — particularly in mixed transport and field applications where tyre setup plays a critical role.

Hankook, the exclusive tyre supplier to the FIA World Rally Championship (WRC), heads to Round 9 of the 2026 WRC, Delfi Rally Estonia, taking place from  16th to 19th July in Tartu and the surrounding southern regions of Estonia.

Through its role as the main sponsor of Garrett Trucksport, Prinx Europe brought a number of guests from Germany, Poland, Lithuania, and Romania to the Nürburgring for the second weekend of the 2026 Truck Grand Prix, where it showcased its new Prinx Xelera EcoLine truck tyre range.

The Pirelli P Zero range returned to the Goodwood Festival of Speed. At the event that brings together some of the world’s most innovative and high-performance cars, many of the latest models and vehicles tackling the famous Hill Climb are equipped with tyres from the new Pirelli P Zero family.

Kumho Tyre has reflected on another successful appearance at Road Transport Expo (RTX) 2026, using the three-day UK exhibition to strengthen relationships with fleet operators and showcase its growing commercial vehicle (CV) tyre portfolio.

BKT has launched the Tractor of the Year programme for 2027, commencing in Naples, Italy, where leading tractor manufacturers, industry experts, and agricultural journalists begin the selection process for one of the farming industry’s top awards.

Now in its fourth year, Bridgestone’s Champions programme is a professional development and training initiative designed to upskill automotive retail experts, wholesalers, and dealership staff.

Continental is expanding its European Roadshow into a long-term customer engagement platform that will travel across Europe through 2027, bringing its latest commercial vehicle tyre technologies, trailer solutions and digital services directly to fleet customers.

Continental has sold its ContiTech group sector to an affiliate of Lone Star Funds for €4 billion. The transaction also includes performance-based components of up to €250 million in subsequent years.

Continental is expanding its all-terrain tyre portfolio with the introduction of the CrossContact A/T², a new all season tyre developed for SUVs, 4x4s and pick-ups that require reliable performance both on paved roads and in demanding off-road conditions.

Kevin Baker and Derek Hill of leading distributor TyreCall Group were on hand this week to help showcase the extensive range of Hankook and Laufenn commercial vehicle tyres at the Road Transport Expo in Stoneleigh.