Category: Brands

One of the greatest changes in recent times for the British Touring Car Championship (BTCC) was the introduction of the Dunlop Sport Maxx Soft tyre. The tyre is being used in one of the three races as nominated by the driver.

Michelin has created a free downloadable guide advising farmers and contractors on how they can better protect their soil.

Goodyear Dunlop Tires Europe has appointed Leszek Szafran as Director Retread Operations Europe Middle East and Africa (EMEA). He will take over the position from Hubert Moquet, who retires after more than 34 years’ service with the company. Szafran will be responsible for the company’s retread operations across the EMEA region. He will partner the

Infinity Tyres recently previewed three brand new passenger ranges at both Pneu Expo in Lyon and at Madrid’s Motortec Automechanika Ibérica.

Michelin has been selected to become the FIA Formula E Championship’s official tyre partner for the three years to come, up to 2015. Following the tender process instigated by the FIA (Federation International de l’Automobile), the French brand’s bid was chosen by the motorsport’s governing body for its savoir-faire in three different areas, namely its

Cooper Tires begins its entry into the FIA European Rallycross Championship this weekend, with Cooper-backed Timmy Hansen set to embark on his first full season of competition as the season kicks off at Lydden Hill, in Kent – the venue where rallycross began 46 years ago.

Goodyear has launched its new EfficientGrip Compact tyre, which will be available in 26 sizes on the market from July 2013. Ranging from 13 to 15 inch the new tyre is specifically designed for smaller and city cars.

Falken tyres will be the first tyre company to explore the advertising potential of two digital screens on the M5 and M6 motorways in the UK. The adverts will be used to strategically reach out to motorists, especially those making Easter holiday journeys.

Hankook has unveiled a new high-performance summer tyre for the ever thriving range of Sport Utility Vehicles. Developed mainly for on-road use, the Hankook Dynapro HP2 also meets the increased requirements for rolling resistance and rolling noise applicable in the SUV segment.

Toyo’s Proxes T1 Sport tyre , in size 225/35 R18 87Y was recently tested by Auto Bild Sportscars magazine and awarded a “Recommendable” grade.

Japanese tyre giant Bridgestone is the world’s most valuable tyre brand according to new research from brand valuation and marketing experts Brand Finance.