Following the recent announcement that Cooper Tires will become Goodyear’s predominant second-tier consumer brand in EMEA, the company has now shared further strategic details.
Goodyear has restructured its EMEA (Europe, Middle East and Africa) brand portfolio to position Cooper Tires as its sole second-tier brand. Goodyear said this move reflects its commitment to delivering a comprehensive and competitive offering across all market segments, while building on the consistency, proven durability, and heritage that have long defined Cooper. Founded in
Nova Motorsport, a newly launched UK tyre brand, said it has acquired assets, including the brand license, traditionally used in the manufacturing and sale of a broad range of motorsport tyres under the names ‘Avon Motorsport’ and ‘Avon Racing’, from Goodyear’s Cooper Tire.
Dublin-based rallycross driver Derek Tohill completed the year in the best possible way at Mondello Park on Sunday, as he added the Irish Rallycross Championship crown
Cooper Tires, the exclusive tyre supplier to the FIA World Rallycross Championship, has further reinforced its presence in the sport through its title sponsorship of this month’s Portuguese round.
The Goodyear Tire & Rubber Company has completed its acquisition of Cooper Tire & Rubber Company, finalising the merger agreement made public in February.
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