Cooper Tires has unveiled its new global brand identity, designed to “elevate its visibility, strengthen consumer recognition, and solidify its standing in an increasingly competitive global market”.
Goodyear has been awarded DAF Trucks’ Supplier Performance Management (SPM) Master Award for the fifth consecutive year, recognising its performance as a key supplier to truck manufacturers.
Continental Tyres has worked with content creator, Erika Crawte, over the past year in the production of a series of information videos aimed at raising the profile of tyres, tyre care and safety, particularly aimed at younger motorists.
The Bridgestone Potenza Sport EVO with Enliten Technology was crowned test winner in sport auto’s 2026 summer tyre test, achieving the highest overall score in both wet and dry conditions.
As the official partner of BMW M Motorsport, Yokohama Rubber will supply its Advan racing tyres for the specially developed BMW M3 Touring 24H, which will compete in the SPX class in this year’s Nurburgring 24-Hour Race and the Nurburgring Langstrecken-Serie (NLS).
Ascenso Tyres opened its 2026 events calendar by exhibiting at the first two trade shows of the year, showcasing its agricultural and off-highway tyre portfolio at the Spring Farm Machinery Show in Balmoral and Cavan.
Kumho Tyre is reinforcing its commitment to the commercial vehicle sector by placing real-world fleet performance at the heart of its growing truck tyre offering. Rather than simply expanding its range, the brand is focusing on how advanced tyre design can support fleets facing rising operational costs, efficiency pressures and sustainability targets.
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