Ascenso Tyres at Spring Farm Machinery Show

Ascenso Tyres opened its 2026 events calendar by exhibiting at the first two trade shows of the year, showcasing its agricultural and off-highway tyre portfolio at the Spring Farm Machinery Show in Balmoral and Cavan.

Across both exhibitions, visitors to the Ascenso stand had the opportunity to explore solutions designed for modern farming and contracting demands, with a focus on dependable traction, long service life and performance in challenging ground conditions.

The Ascenso team also discussed application-led tyre selection, helping operators match tyre choice to workload, soil type and machine requirements.

Derek Hill, managing director of TyreCall NI, said: “Starting the year at the Spring Farm Machinery Shows gave us a brilliant chance to speak directly with farmers, contractors and machinery specialists who are preparing for the season ahead.

“The interest in Ascenso has been strong, and the conversations we’ve had underline the importance of tyres that deliver real-world performance day in, day out. It’s not just about product on the stand – it’s about helping customers choose the right fit for their machines and their work.”

Sean Cusack, managing director of TyreCall Ireland, added: “These were ideal early-year shows to connect with the people who keep Irish agriculture moving. Ascenso continues to stand out for its practical, hardworking approach and the breadth of options available for a wide range of equipment.

“We’re proud to support customers with expert advice, availability and service, and the feedback from both events has been extremely positive.”

Ascenso said its presence at both venues reflected its continued commitment to the Irish market, working closely with local partners to ensure product support, technical guidance and reliable supply for end users.

For more information on the Ascenso tyre range, contact TyreCall Ireland on +353 49 437 5999 or TyreCall NI on +44 28 94469882.