Pirelli to present new products at The Tire Cologne

Pirelli will be present at The Tire Cologne 2024 to exhibit new products and technologies for high performance cars and motorcycles, on a 400 square metre stand.

In addition to the new Pirelli products which will be unveiled, the P Zero E summer tyre will be a highlight of the show. It combines Pirelli’s latest technical innovations to meet the highest demands of electric and sustainable mobility.

The new ‘RunForward’ technology makes it possible to maintain control of the car in the event of a puncture and to continue driving for up to 40 km at 80 km/h without tyre pressure. It also contributes to low rolling resistance and an optimal driving experience.

According to Pirelli, the P Zero E is the first UHP tyre made of more than 55 per cent bio-based and recycled materials and it’s the only one certified by a third party. The entire range at launch has been awarded a Triple A rating on the EU tyre label.

The new Cinturato All Season SF3 tyre for medium and compact cars will also be on display in Cologne. The all-season tyre has the highest A rating for wet grip on the EU tyre label in all sizes. On dry roads, it offers stability, noise comfort and low rolling resistance.

Independent tests certify its versatility, as Dekra praised the tyre’s excellent braking performance on dry, wet and snowy roads, while TÜV SÜD3 gave it the Performance Mark.

These results have been recently confirmed by European magazines as well, which elected the Cinturato All Season SF3 the best all-season tyre according to their comparative tests involving the main all-season products on the market.

‘Driver’, Pirelli’s commercial subsidiary, will also be represented at the stand. In an integrated showroom, visitors can learn about the advantages of the ‘Driver Tyres & Service’ premium retail concept for independent tyre dealers and garages.