Pirelli presents three new P Zero tyres at Goodwood Festival of Speed

Pirelli has launched three new tyres at the Goodwood Festival of Speed, where the Italian firm is exclusive tyre partner.

These new arrivals are the latest products to join the P Zero family, and have all been developed following Pirelli’s ‘Eco-Safety Design’ approach: a development process that uses innovative methods and materials, including all the virtualisation technology handed down from Pirelli’s experience in motorsport.

The first is the Pirelli P Zero E, a new tyre which has obtained a triple A rating in every size on all parameters measured by the European tyre label – rolling resistance, wet braking, and noise – while more than 55 per cent of its materials come from either natural or recycled materials, verified by the independent Bureau Veritas agency.

Furthermore, an analysis of the tyre’s entire lifecycle, carried out by Pirelli and validated by Bureau Veritas, shows a 24 per cent reduction in CO2 emissions compared to a previous-generation Pirelli tyre. Pirelli claims these results have never been seen before in the UHP tyre market.

The P Zero E additionally offers Pirelli’s new RunForward technology, which allows drivers to continue at a maximum speed of 80km/h for around 40 kilometres after a puncture.

The new Pirelli P Zero R was also presented at Goodwood: a tyre for the most powerful supercars that’s also adapted for everyday use. Pirelli says this new product takes full advantage of the close collaboration between Pirelli and some of the world’s most prestigious carmakers.

For the P Zero R, Pirelli says its engineers worked on providing the tyre with progressive behaviour as well as outright performance, not to mention driving control in both wet and dry conditions, better rolling resistance, less road noise, and increased consistency during sports driving.

Meanwhile, the new Pirelli P Zero Trofeo RS represents the top of the range when it comes to on-track performance, according to the firm.

It’s a semi-slick tyre homologated for road use, mainly intended as original equipment for hypercars, with bespoke versions developed for each car.

Pirelli adds that the P Zero Trofeo RS represents another step forward when it comes to on-track performance, with more consistent delivery and increased safety in the wet compared to the previous generation.