Pirelli partners Goodwood Festival of Speed

Pirelli has agreed a “multi-year partnership” with the Goodwood Festival of Speed to be its exclusive tyre partner.

The Italian tyre manufacturer has been the exclusive tyre partner to F1 since 2011 and is also the unique supplier to the World Rally Championship. They will work with Goodwood to create a number of activations on and off the hillclimb.

Now in its 30th year, the annual event takes place in West Sussex from 13th-16th July, and will also see Pirelli present with two exhibition spaces that will illustrate key elements of the company: 150 years of evolution in high-tech products, racing spirit, art and culture, and sustainability.

One of the spaces will be dedicated to the iconic P Zero family of tyres, where three new products will be previewed to mark the imminent renewal of Pirelli’s entire high end range.