Pirelli Cyber Tyre awarded V2X Innovation of the Year

Pirelli’s Cyber Tyre has won the title of Vehicle-to-Everything (V2X) Innovation of the Year at the AutoTech Breakthrough Awards 2025.

This international prize awarded by the Tech Breakthrough intelligence platform, identifies the most innovative players and services in the automotive technology sector.

The Cyber Tyre is the world’s first intelligent system capable of collecting data directly from the tyre, processing them through Pirelli proprietary software and algorithms, and communicating them in real time to the vehicle’s electronics, enabling improved driving dynamics, safety, and integration with digital infrastructures.

Thanks to sensors positioned inside the tread, the Cyber Tyre measures parameters such as pressure, temperature, tread wear, and load. These data, processed by Pirelli algorithms, are transmitted to a control unit that optimises the vehicle’s electronic systems, such as ESP, ABS, and traction control, significantly improving safety and driving experience.

Thanks to collaboration with Bosch Engineering, the system is fully integrated into the vehicle’s electronic architecture.

In addition to in-car functionalities, the Cyber Tyre enables V2V (Vehicle-to-Vehicle) and V2I (Vehicle-to-Infrastructure) communication, contributing to the development of smart roads and smart cities, where the collected data help in urban mobility planning and maintenance.

The various V2X (Vehicle-to-Everything) connectivity capabilities can enable warning functions for vehicles and drivers about real-time road conditions, interact with traffic lights and road signs, optimise public transport and fleet management, offering essential support for the development of autonomous driving.

The Cyber Tyre technology is already on the market and has been adopted on several high-end models and is under development for various premium and prestige vehicle platforms. Recently, Aston Martin and Pirelli announced an agreement for the integration of the system into the British luxury brand’s future models.