Pirelli celebrates all things P Zero at Goodwood Festival of Speed
Pirelli marked the opening of the 2025 Goodwood Festival of Speed, with a parade of supercars boasting a combined output of over 10,000 horsepower, to celebrate the debut of the fifth generation of its P Zero tyre.
The event also honoured the 40th anniversary of a tyre that pioneered the ultra-high performance (UHP) segment when it was introduced in 1985.
Over the decades, the P Zero has equipped the world’s most iconic cars, with more than 3,000 versions developed for specific models: all focused on delivering performance and safety through continuous technological innovation.
The cars in the parade tackled the famed Goodwood Hillclimb, the centrepiece of the Festival of Speed, and were selected to showcase the defining traits of the Pirelli P Zero. Leading the lineup was the Ferrari F40, originally fitted with the first-generation P Zero on its 1987 debut.
Next up was the Lancia Delta S4 Stradale, which had been equipped with a “zero” version of the iconic tyre two years earlier, featuring a unique tread pattern design that blended slick, intermediate, and wet profiles, as used in motorsport.
Then there was the Lamborghini Urus SE, the very first model homologated with the new fifth-generation P Zero.
Representing the new era of electric hypercars was the Lotus Evija, once the most powerful production car ever launched, equipped with P Zero Trofeo R tyres marked with “Elect”: Pirelli’s signature for tyres that are specifically engineered for BEVs and PHEVs.
The McLaren Artura and Pagani Utopia Roadster were the first cars equipped with Pirelli’s Cyber Tyre system as standard. This is the only hardware and software solution capable of collecting real-time data from sensors inside the tyres, which is processed via proprietary algorithms and communicated to the car’s own electronic systems; enabling previously unimaginable levels of functionalities.
The Porsche 911 Carrera 4 GTS, fitted with P Zero R tyres, embodied the balance between performance, safety, and versatility that defines the P Zero family. At the same time, the Aston Martin Vanquish Volante – the V12 convertible grand tourer – represented the pure joy of driving.
The future of mobility was symbolised by the BMW Vision Driving Experience: a concept car previewing the brand’s next-generation models.
Closing the 10,000-horsepower parade was a Formula 1 car fitted with 18-inch P Zero tyres, linking road and track to highlight the famed motorsport heritage from which the P Zero was born, and from which it still continues to transfer technology today.
Pirelli P Zero’s innovation also extends to reducing environmental impact: during the Festival of Speed, Pirelli and JLR – Jaguar Land Rover unveiled the world’s first global-market production tyre made from over 70 per cent bio-based and recycled materials. The tyre, also featuring FSC-certified natural rubber, is a specifically developed P Zero and will be initially available on selected 22-inch wheel options on Range Rover.