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Bridgestone has introduced the Blizzak LM-80 EVO, an upgraded version of its premium SUV winter tyre that won top spot in three leading tyre tests in 2012.

Apollo Vredestein introduced its latest Ultra High Performance tyre, the Ultrac Vorti R, at the Geneva Motor Show last week.

Bridgestone Europe has launched its new website for the drivers of cars, SUVs, 4x4s and vans – aimed at giving drivers a fresh, attractive, user-friendly and engaging experience. Currently available in English, additional versions in French, German, Italian and Spanish will follow in April with others to arrive in the coming months.

About 100 days have passed since the introduction of the new EU tyre label legislation in November 2012, affecting millions of tyres sold in Europe. Goodyear Dunlop Europe,reflected on its experience of the new legislation at a press conference at the Geneva Motor Show last week.

Giti Tire’s European growth strategy has been strengthened with the appointment of Dr Gabriele Bosselmann to the newly created position of HR Director – Europe.

Bridgestone staged the European launch of the Potenza Adrenalin RE002 premium sport tyre at the Geneva Motor Show this week. True to its name the Adrenalin is urban sporty, offering car enthusiasts a daily driving sensation with sharp steering response and exhilarating sporty handling. José-Enrique Gonzalez, Director Consumer Marketing & Sales Support of Bridgestone Europe

Continental has launched two new van tyres at the Geneva Motor Show this week. They also come with a new brand designation along the passenger car tyre lines – ContiVanContact. The ContiVanContact 100 is designed to cope with poor road surfaces and heavy loads, and to offer very good longevity. In addition to the reinforced

Since the launch of the new Dunlop Sport BluResponse high performance tyre in January, the tyre has taken win after win in top magazine tyre tests across Europe. Over a four week period beginning in late January, the BluResponse took first prize in no fewer than four European tyre tests. The winning streak started with

Saving over £170,000 a year in fuel costs may be a dream for some long haul truck fleets, but this is what a typical 50-truck operator could expect to achieve thanks to Goodyear Marathon tyres. When the ‘Dream Team’ of Goodyear LHS II + steer tyres, LHD II + drive tyres and LHT II trailer

Pirelli unveiled ‘autographed’ original equipment tyres for prestige cars – tyres with unique markings on the sidewall, which indicate that the rubber has been specifically developed to suit each manufacturer at the Geneva Motor Show this week. These tyres are homologated to cater for the individual needs of each model, so that it also becomes

Integrity Tyres, Lisburn has moved its First Stop centre to a new site on the Ballinderry Road. The premises will provide Integrity with extra space in both its workshop and customer area along with being highly visible to passing motorists.