TyreTrade.ie

Continental is expanding its SportContact family with the SportContact 7 Force, a new ultra‑ultra‑high‑performance (UUHP) summer tyre engineered for selected high‑performance sports cars and now equipping the new Brabus BODO, the tuning company’s latest high performance car.

After building a complete truck and trailer tyre range, Albourgh Tyres is further expanding its portfolio into specialist applications in industrial solids, port equipment, construction machinery and forestry.

Yokohama Rubber has announced plans to build two new mining and construction machinery tyre plants across India and Mexico.

Continental has announced the formal appointment of Tom Godwin as national sales manager for earthmover, multi-purpose tyres (MPT) and military across the UK and Ireland.

TyreCall is currently exhibiting at this year’s Balmoral Show in Lisburn, Co. Antrim, which got underway today and is running until Saturday, 16th May.

Hankook is returning to the super-sport tyre segment with the Ventus evo Z, a high-performance summer tyre with a sporty design, offering greater tread depth and durability than a semi-slick, while still delivering excellent grip and handling for track use.

Bridgestone is the sole tyre partner for Maserati’s new MCPURA, the successor to the acclaimed MC20 and arrives on the market with a 3.0‑litre 630 CV twin-turbo V6 engine that delivers 0-100 km/h in under 2.9 seconds.

As the commercial vehicle sector moves deeper into 2026, the pressure on fleets has never been greater. Rising operating costs, tighter environmental targets and the ongoing demand for uptime are forcing operators to scrutinise every aspect of vehicle performance, and increasingly, that starts where the vehicle meets the road.

Persistently high fuel prices and ongoing geopolitical uncertainty continue to shape operating conditions for logistics companies across the European continent. For fleets operating cross‑border services and long‑haul routes, volatile energy costs and tight delivery schedules allow little tolerance for unplanned disruption.

For the fifth round of the FIM Superbike World Championship, taking place at the Czech circuit of Most, Pirelli is introducing the new F0468 rear specification in medium compound.

Bridgestone is the exclusive tyre partner to the new Lamborghini Fenomeno Roadster. In the latest collaboration between Lamborghini and its oficial technical partner, the supercar is fitted with two custom-engineered Bridgestone Potenza tyres that maximise its capabilities on the road and track.