Nova Motorsport acquires most Cooper Avon stock from Goodyear

Nova Motorsport, a newly launched UK tyre brand, said it has acquired assets, including the brand license, traditionally used in the manufacturing and sale of a broad range of motorsport tyres under the names ‘Avon Motorsport’ and ‘Avon Racing’, from Goodyear’s Cooper Tire.

With a newly established commercial headquarters in Holt, Wiltshire, UK, Nova Motorsport said it has now become the global supplier of the “vast majority” of Avon Motorsport and Avon Racing products.

Nova Motorsport added that it has secured all residual stock from the Cooper Tire & Rubber Company to deliver “consistent service and supply”.

In addition, new product lines are scheduled to be introduced in the second half of 2024.

Paul Hallas, founder of Nova Motorsport and managing director of its parent company, SPC Group, said: “Leveraging these valuable assets we will proudly continue the legend with the vast majority of the Avon Motorsport range of tyre products, and also innovate with new offerings borne out of our long-established expertise in rubber compounding at SPC Group.

“We are fortunate to start our new business with a recognised product and ready global reach through agents around the world.

“This will help us to swiftly establish our presence as a ‘new brand with heritage’ in the industry, and we look forward to sharing more of our future vision in the coming weeks.”