New Bridgestone Challenge app

A revolutionary new iPad app has been created by Bridgestone to help its Truck and Bus team monitor the performance of customer’s tyres. The “Bridgestone Challenge” app, which is unique in the tyre industry, represents an important step toward embracing technology and making the fleet monitoring and buying process more user-friendly.  It demonstrates the most effective fleet solution by simplifying data into user friendly, single-page reports.

It is designed to measure key performance factors including pence per kilometre (PPK), performance and tyre wear analysis, demonstrating the long term cost benefits of utilising Bridgestone truck and bus tyres.  The system also allows instant comparison with other tyre brands to ensure that all fleet customers are using the most cost effective tyre for them at all times.

The Bridgestone sales teams can easily enter tyre fitment and performance information offline, then upload their data to a central server when they hit a wi-fi zone. Data from other users is simultaneously pushed to their iPads so the sales teams have a wealth of performance information from around the country at their finger tips.