Hankook celebrates 80 years with tyre drift art

To celebrate its 80th anniversary, Hankook Tire has produced an impressive video in cooperation with its partner TIKT Performance.

Using a Mercedes AMG GT S, the tuning workshop has visibly documented the tyre maker’s anniversary right on the surface of the asphalt itself, celebrating 80 years of innovation.

The partnership with TIKT is overseen by Roland Hehner, director of sales and tuning at Hankook Reifen Deutschland.

Hehner, who has been working for Hankook for 25 years, has worked closely with tuning professionals from TIKT and was thus able to make the campaign possible.

“We wanted to celebrate our 80th birthday, while at the same time showing what Hankook tyres are capable of,” Hehner said. “We are setting an example that does our company history justice, and we are proud of 80 years of innovation.”