Firestone kicks off 125th anniversary

Bridgestone has announced a year-long celebration to commemorate the 125th anniversary of its Firestone brand.

Marking more than a century as a leader in the tyre industry in performance, dependability and value, Firestone is honouring the milestone through a series of new product launches, experiences and celebrations through August 2026.

The brand plans to unveil multiple innovative tyre solutions across the consumer replacement and commercial segments between late 2025 and 2026.

Firestone’s motorsports legacy dates back to nearly the same time as the founding of the brand, with its first win at the Indianapolis 500 in 1911. This year that legacy continues as part of Firestone’s 125th anniversary celebrations throughout the 2026 NTT INDYCAR SERIES season.

Now in its 26th consecutive season as the exclusive tyre supplier, celebrations will include activations surrounding the 110th Running of the Indianapolis 500 (May 2026).

Firestone’s legacy began 125 years ago with the pioneering spirit of its founder, Harvey S. Firestone. Establishing the Firestone Tire and Rubber Company in Akron, Ohio, on 3rd August 1900, Harvey was driven by a revolutionary belief: The key to business success was providing “extra quality and extra value at no extra cost”.

This foundational vision quickly propelled Firestone to prominence, making it inseparable from American infrastructure. From pioneering the “Ship By Truck” movement to “putting the farm on rubber” with the first pneumatic tractor tyre, Firestone consistently revolutionised mobility and industry.

After Harvey’s passing in 1938, the company continued its trajectory of growth by expanding globally, all the while continuing to improve the lives of everyday American drivers. In 1988, Firestone merged with Bridgestone, solidifying its position as one of the world’s largest tyre and rubber companies.

The Firestone brand remains a household name, reaffirming its deep roots in motorsports with more than 75 Indianapolis 500 victories and launching top-selling product lines like Destination tyres.