F1’s David Coulthard goes off-road with Cooper

In a series of videos and articles published in a new column on community platform DriveTribe.com, ex-F1 driver and Cooper Tires’ brand ambassador David Coulthard, explores the role that tyres play in a range of extreme driving conditions.

The first of his videos sees him head to the Cooper Tire & Vehicle Test Center in Pearsall, Texas. On an off-road circuit that includes precipitous hill climbs and thick muddy riverbeds, Coulthard experiences the role off-road tyres play in maintaining grip and traction, in the process getting out of his high-speed motor racing “comfort zone”.

Coulthard’s tyre-research exploits also take him to the test track, where he shows how the slightest variation in tyre pressures can markedly affect driving responsiveness.

In another video, recorded at the Geneva Motor Show earlier this year, Coulthard answers questions submitted by DriveTribe community members. Aside from talking about his career in F1 and thoughts on the best drivers of all time, Coulthard also mentions his pride in seeing his name and logo emblazoned on the side of Cooper Tires’ Ultra High Performance (UHP) tyre range.

Michiel Kramer, Marketing Director, Cooper Tire Europe said: “DriveTribe’s audience of enthusiasts and opinion formers provide an important target market, well positioned to appreciate the benefits of choosing the correct tyres for each specific need. Furthermore, as a social and community platform, it delivers an audience that can help amplify and extend the message to a wider generalist audience.”

For more information on Cooper Tires contact Daly Tyres on 069 648 99 or visit http://www.dalytyres.com.