Eden Tyres & Servicing achieves Bridgestone e-Centre status

Eden Tyres & Servicing, an Oakham-based automotive retail centre, has achieved Bridgestone’s prestigious ‘e-Centre’ status in the UK, passing an extensive assessment based on 80 criteria points – covering Environmental, Social and Governance (ESG) standards, customer experience, and operational excellence.

The e-Centre concept reflects Bridgestone UK’s vision for the future of mobility, ensuring that tyre retailers adopt best practices while delivering a premium service to motorists. The programme was developed in collaboration with Ernst & Young, who identified future ESG requirements for tyre retailers.

Using this as a foundation, Bridgestone in the UK created a comprehensive assessment framework that Eden Tyres & Servicing Oakham has now successfully met, setting a benchmark for others to follow.

As part of the e-Centre initiative, Eden Tyres & Servicing Oakham is embracing a series of best practices, including plans to switching to renewable energy, staff training on premium product performance and road safety initiatives.

Staff has also started measuring branch’s CO2 emissions via Bridgestone UK and TrackZero Monitoring Technology, which allows them to identify how they can reduce their outputs. Switching to EV’s and renewable energies have been cited as playing a crucial role in this area.

Bridgestone UK has committed to investing £1 million into the e-Centre excellence programme, with plans to assess hundreds of tyre retailers across Europe over the next few years. The goal is to achieve 150 garages with e-Centre status.