Cooper Tires 4×4 Rally Raid Zone returns to Rallyday

Cooper Tire Europe returns to Rallyday in 2014 with its 4×4 Zone, an exciting and expanding area of the show featuring a host of 4×4 action.

With the 4×4 Rally Raid Zone featuring Race2Recovery, 4×4 Club Displays and Challenge Truck Demonstrations, the Cooper Tires 4×4 Zone will offer an experience to appeal to all off-road fans.

Cooper also has a display at the event and will be on hand to give tyre advice to 4×4 drivers, whilst showcasing its product’s innovative Armor-Tek3 heavy-duty carcass construction.

The company’s proven class-leading Armor-Tek3 construction ensures strong durability, delivering strength to the sidewall and tread areas, and is featured in some of the brand’s most acclaimed products, such as the Discoverer STT and the Discoverer S/T MAXX – two of the toughest off-road tyres that Cooper manufactures.

In addition, the company will display the all-terrain Cooper Zeon LTZ, plus its first premium UHP 4×4 tyre, the Cooper Zeon 4XS – the first 4×4 tyre to be developed outside the US specifically to meet the demands of European 4x4s on European roads.

Sarah McRoberts, Marketing Communications Manager for Cooper Tire Europe, commented, “Rallyday has always been a great event and our Cooper Tires 4×4 Zone will offer fantastic entertainment to the thousands of spectators due to attend.

“Visitors will be able to see a diverse range of 4×4 vehicles on display and in action, and our 4×4 experience will provide them with the perfect opportunity to experience the performance of our products in the most demanding conditions first-hand.”

The 14th edition of the UK’s premier rally car show will take place on Saturday 20 September at Wiltshire’s Castle Combe Circuit, featuring non-stop action all day, both on track and in the paddock.

For more information on Rallyday 2014, visit www.rallyday.com. For more information about Cooper Tire, visit www.coopertire.co.uk.