Category: Bridgestone

In another thrilling duel between two R1 Yamaha machines, the Bridgestone-equipped YART Yamaha Official EWC Team finished a close runner-up at the 8 Hours of Oschersleben in Germany on May 20. YART on Bridgestone completed 318 laps less than 31 seconds behind its fellow factory-backed Yamaha team, and 3 laps ahead of the rest of

Bridgestone’s painstaking work to kit the legendary Jaguar XJ220 out in a set of its premium tyres has been officially brought to life, courtesy of a feature video with the Don Law team. It was last September when Bridgestone first introduced its exciting project to use the latest technology to produce new tyres for the

Bridgestone is aiming to go one better than its Le Mans second place when the world’s top motorcycle endurance teams take on the 8 hours of Oschersleben in Germany on May 20. The Bridgestone-equipped YART Yamaha Official EWC Team led the 24 Hours of Le Mans Moto (15-16 April) for much of the race and

Bridgestone is continuing its partnership with the all-electric Belgian motorcycle manufacturer Saroléa. For the fourth year in a row, Bridgestone and Saroléa will participate in the TT Zero races at the Isle of Man on June 7. The Saroléa SP7 racing bike is fitted with off-the-shelf Bridgestone Battlax tyres. “This partnership gives Bridgestone an exciting

Bridgestone has been selected by Alfa Romeo to be a tyre supplier for its first premium mid-size SUV, it was revealed. Engineered with Run-Flat Technology and designed with all season capability, the Dueler H/P Sport tyre from Bridgestone will equip the all-new 2018 Alfa Romeo Stelvio. “Bridgestone is honoured to supply tyres for the much

Bridgestone is highlighting its innovative ‘Tirematics’ tyre monitoring system along with its newly developed M-STEER 001, M-DRIVE 001 and M-TRAILER 001 tyres at the CV Show this week. Tirematics™ encompasses all of Bridgestone’s connected tyre solutions and is being demonstrated throughout the three-day show. IT systems, using sensors, remotely monitor, transmit and analyse real-time information,

Bridgestone has developed an airless bicycle tyre as part of its “air free concept” technology. The company will advance feasibility studies and seek to make this new tyre available in the market by 2019. Bridgestone did not give details on the materials used in the concept, but said it uses plastics in the spokes. Bridgestone’s

Bridgestone has unveiled a refined global corporate social responsibility (CSR) commitment, “Our Way to Serve,” centered around three priority areas: Mobility, People and Environment. The new commitment builds upon a decade of progress and learning via Bridgestone’s initial CSR programme, the 22 CSR Focus Points. “Our Way to Serve” reflects the company’s longstanding philosophy of

It was last September when Bridgestone first introduced its exciting project to use the latest technology to produce new tyres for the legendary Jaguar XJ220. This new tyre development has been craved by the owners of these classic cars for some years. Four months, 17 specs and hundreds of laps later, the prototypes have been

Bridgestone has launched its UK brand activation of its campaign Chase Your Dream, No Matter What as an official International Olympic Committee Partner through 2024.   The motivational campaign aims to encourage people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s

Bridgestone has been selected as one of the 2016 Top 100 Global Innovators by Clarivate Analytics. The Company was also included in the 2015 selection, making this its second inclusion. Formerly the Intellectual Property and Science business of Thomson Reuters, Clarivate Analytics presents this award to the top 100 innovating companies and institutions that lead