Bridgestone Turanza 6 has driver safety in mind

As a global leader in tyres and sustainable mobility solutions, Bridgestone says it is strongly committed to driver safety.

Tyres carry people’s lives, and Bridgestone is dedicated to safeguard and maximise safety on the road in everything it does.

This comes down to its products, and specifically the new Bridgestone Turanza 6 which has been designed as the answer to extensive consumer research among European drivers to understand what they expect from a summer touring tyre and the daily driving challenges they face.

With the Turanza 6 and its best-in-class wet performance, Bridgestone says it offers drivers exactly what they want – a new premium tyre fulfilling their safety and performance needs even in challenging wet weather conditions while offering superior mileage and improved fuel/energy efficiency.

According to tests carried out by independent automotive testing institute, TÜV SÜD, the Bridgestone Turanza 6 outperforms its competitors in the segment with its best-in-class wet performance.

This includes being the best in cornering manoeuvres and offering outstanding straight-line performance. The new Bridgestone Turanza 6 also achieves best-in-class EU label A-grade in wet grip.

Thanks to Bridgestone’s Enliten and Techsyn technologies, – which are both featured for the first time ever on a Bridgestone replacement tyre in the new Turanza 6 – drivers get additional efficiency and sustainability benefits such as superior mileage and improved fuel/energy efficiency.

This also makes the Bridgestone Turanza 6 tyre EV-ready, helping to optimise electric vehicles’ performance by saving battery life, while offering excellent control, higher wear tolerance and decreased tyre noise for driver comfort.

Emilio Tiberio, COO & CTO of Bridgestone EMIA commented: “Life is a journey, and at Bridgestone we’re committed to making it a safe one. The latest research around road accidents shows the scale of work there is still to be done.

“Driving should be an enjoyable and safe experience for everyone, and Bridgestone is committed to supporting this through its different initiatives and cutting-edge products, like the new Bridgestone Turanza 6, which bring enhanced safety and performance to drivers – enabling them to stay safe and in control, even on wet roads.”

Developed and manufactured in Europe, the Bridgestone Turanza 6 is now available across the region in a wide coverage for both passenger cars and on-road SUVs, whether they are internal combustion engine, hybrids, or electric vehicles.