Bridgestone to showcase latest high-performance and truck tyres at 2026 Auto Trade EXPO
Bridgestone will showcase its latest developments in high-performance passenger car and commercial vehicle tyres at the Auto Trade EXPO, taking place at the RDS Simmonscourt, Dublin from 10th–11th October 2026.
As one of the world’s leading tyre manufacturers, Bridgestone’s presence will give Irish tyre retailers, fleet operators and transport professionals an opportunity to learn more about the technology driving its latest generation of products.
In the passenger car market, the focus will be on Bridgestone’s latest high-performance and ultra-high-performance tyre technology, developed to meet the demands of increasingly powerful and sophisticated vehicles.
Performance, wet-weather capability, handling, braking and efficiency are becoming increasingly important considerations, while the continued growth of electric and hybrid vehicles is placing additional demands on tyre manufacturers in areas such as rolling resistance, durability, load capacity and noise.
The commercial vehicle sector will also feature prominently, with Bridgestone highlighting its latest truck tyre solutions for operators seeking to reduce total operating costs while maximising safety, mileage and vehicle uptime.
For Irish hauliers, tyre performance has a direct impact on the bottom line. Fuel efficiency, casing durability, mileage performance and suitability for retreading can all contribute towards reducing whole-life tyre costs across a fleet.
Bridgestone’s presence at the EXPO will therefore be particularly relevant to both tyre professionals and commercial vehicle operators looking to understand how the latest tyre technologies can deliver measurable operational benefits.
With the tyre market continuing to evolve rapidly, the Bridgestone stand at the Auto Trade EXPO promises to be an important destination for visitors looking to explore the latest developments in premium high-performance and truck tyres.
Visit the Bridgestone team on Stand No. R-08.