Bridgestone extends British Motor Show partnership

Bridgestone, in partnership with Kwik Fit, has extended its partnership of the British Motor Show for a further two years, through to 2025.

Having first attended in 2022, Bridgestone will again be teaming up with UK retail partner Kwik Fit at the event which will take place from 15th – 18th August at Farnborough International.

Bridgestone has also been confirmed as the official tyre partner of the British Motor Show and will continue to be the exclusive partner sponsor of the Motorsport and Modified Arena and Hall at the event.

The Bridgestone Hall and Bridgestone Arena will once again play host to an eclectic mix of live action over the four days of the event; from grassroots British motorsport and stars of the future to tyre-smoking modified car action, including all-new shows planned for 2024.

Bridgestone will be on hand to provide its expertise and advice on all aspects of tyre and road safety to an expected 70,000 visitors including highlighting the new Turanza All Season 6 tyre.

According to Bridgestone the Turanza All Season 6 offers outstanding braking performance across the seasons, exceptional snow performance, and superior mileage.

The Bridgestone Turanza All Season 6 has been designed with Enliten technology and is electric vehicle-ready, as well as being suitable for internal combustion engine and hybrid vehicles.

Bridgestone consumer business unit director, Brett Emerson said: “We couldn’t be more excited to commit to supporting the British Motor Show for a further two years and be the exclusive tyre partner of this amazing event.

“Over the past two years, we have enjoyed being at the British Motor Show in partnership with Kwik Fit, in what is both a unique four days of celebrating the automotive industry and what is an exceptional day out for families and all.

“We are going to build on the last two years of our partnership with the British Motor Show and return with an even more memorable presence, offering motorists the chance to learn more about both Bridgestone and Kwik Fit and the innovations within the automotive industry, such at the new Bridgestone Turanza All Season 6 tyre, and of course win some prizes.”