Bridgestone expands motorcycle tyre website

Bridgestone has expanded its new motorcycle tyre website across Europe with the addition of six new country versions and eight new languages.

The site was launched in June 2012 in English, French, German, Italian and Spanish with content adapted to Europe’s five largest markets.

From 1st of December the site is available in a total of 13 languages, adding Czech, Danish, Dutch, Finnish, Hungarian, Polish, Portuguese and Swedish to the initial five languages. At the same time, specific product-related country versions have been added for Austria, Belgium, Switzerland and Ireland.

“Bridgestone is a leader in motorcycle radial tyres throughout Europe and this user-oriented website now carries local product information and news to all corners of the continent” says Vincent Van Houtte, Manager Motorcycle Tyre Products, Bridgestone Europe.

The site http://moto.bridgestone.eu brings a fresh, user-friendly approach to bikers with everyday language. To provide the most relevant information, bikers first identify how they use their bike. Website content is then driven by this profile, or by other criteria chosen by the visitor.