Bridgestone develops Potenza Sport tyres for Maserati Grecale Folgore

Bridgestone has been chosen by Maserati to develop bespoke 20 inch tyres for the Grecale Folgore, the Italian brand’s first all-electric SUV.

After recent collaborations including fitments for the MC20 supercar and the Grecale, Maserati looked to its long-term partner for a tyre that could enhance the on-road capabilities of its first-ever all-electric SUV.

Bridgestone responded with custom-developed Potenza Sport Enliten tyres, its flagship ultra-high performance tyre.

Providing top performance in dry conditions and supported by a premium wet package, Bridgestone claims the Potenza Sport Enliten has been custom engineered to keep Maserati Grecale Folgore drivers in control with superior handling performance in challenging conditions on both dry and wet surfaces.

The bespoke Bridgestone tyre delivers against the Maserati Grecale Folgore’s specific needs and enhances its performance thanks to the use of Enliten Technology, Bridgestone’s innovative approach to tyre development.

According to Bridgestone, this combination of multiple cutting-edge technologies provides maximum safety and outstanding tyre performance for Maserati Grecale Folgore drivers, while improving the sustainability characteristics of the tyre.

What’s more, Bridgestone says this tyre specifically developed for the new Maserati Grecale Folgore delivers very low rolling resistance performance – achieving a best-in-class EU Label A-grade – to help extend the car’s claimed 500km range.

The Maserati Grecale Folgore was designed and produced in Italy, and so were its bespoke Bridgestone Potenza Sport ENLITEN tyres.

Bridgestone’s proprietary Virtual Tyre Development technologies was combined with Maserati’s driving simulator to ensure that the bespoke tyre could be created and tested in a digital environment – reducing physical prototyping and testing, cutting raw material consumption and carbon emissions, and enabling a faster time to market.