Bridgestone at the Geneva Motor Show
Bridgestone is presenting its latest innovations for all types of motorists and vehicles at the Geneva Motor Show this week.
Top of the list of Bridgestone’s latest safety solutions is DriveGuard. Offering extended mobility to most cars with TPMS – without sacrificing high-level comfort or wet and dry handling – Bridgestone DriveGuard promises to be an innovative game-changer for the end-user in the European tyre replacement market.
Also on display and seen for the first time in Geneva is Bridgestone DriveGuard Winter, officially launched at the Geneva Motor Show and available in Europe from June 2016. With TPMS mandatory for all new cars in Europe since November 2014, DriveGuard can now claim “safety for all” even in winter conditions.
A cross-section display of the Bridgestone DriveGuard tyre gave visitors a close-up view of Bridgestone’s extended-mobility technology with hi-tech cooling fin design and reinforced rubber sidewalls. Visitors can also follow the compelling logic of the DriveGuard concept through a “virtual reality” experience of the puncture scenario, leaving the driver in total control and able to drive on for 80 km at speeds of up to 80 km/h.
On show under the premium Bridgestone brand is the Potenza S001, the exclusive original fitment to the plug-in hybrid BMW i8 sports car on which it was displayed. The Potenza S001 has been engineered to deliver the power and precision demanded by the world’s top high-performance sports cars.
For the touring segment, Bridgestone presented its flagship Turanza T001 premium tyre, designed for optimal harmony between safety, comfort, durability and environmental performance. A cross-section displayed revealed the design behind high-speed stability and silky smooth comfort.
Also on display the Ecopia EP500 was developed with Bridgestone’s award-winning ologic technology, which provides important efficiencies in aerodynamic and rolling resistance, and the Air Free Concept Tyre (non-pneumatic) aimed at providing a fully-sustainable “cradle to cradle” tyre solution in the future.