All future Bridgestone tyres to be ‘EV-ready’

Bridgestone has confirmed that all of its newly engineered tyres will be ‘EV-ready’ across its entire product portfolio in the future.

Enabled by its Enliten tyre technology platform, the company is manufacturing every future product to meet both general performance demands and the specific requirements of electric vehicles.

These include improving energy efficiency, maximising battery range, and accommodating the increased weight and torque of EVs.

The announcement arrives after a recent survey of 2,000 car owners in the UK commissioned by Bridgestone revealed that 40 per cent of them will buy an EV by 2028, up 11 percentage points from when asked in 2022 (29%).

The results also reinforce the fact that motorists appreciate the benefits of making the switch, with half survayed (50%) intending to do so for the potential savings from avoiding the fuel pumps and 45 per cent preparing to do so for environmental benefits.

A number of Bridgestone’s tyres already benefit from being ‘EV-ready’, including the Turanza 6 and Turanza All Season 6, which are both perfectly designed to be suited to hybrid and EVs, helping to optimise their performance, alongside ICEs (Internal Combustion Engines).

For EVs, this includes low rolling resistance to save battery life and address range anxiety concerns, excellent control to address EV-specific driving-related issues, higher wear tolerance to combat tyre wear due to the increased weight and higher torque, and decreased noise for driver comfort owing to the near non-existent engine noise of EVs.

Tyres in the Bridgestone portfolio now fit on all of the world’s top 10 most popular EVs and other products like the Duravis Van in the commercial sector, such as the Duravis Van, are also benefitting from the Enliten tyre technology platform.

Bridgestone’s north region vice president Andrea Manenti said: “Our EV-ready strategy creates a single product focus. For our customers, our approach simplifies their inventory management and cuts overhead costs.

“For the road users who depend on Bridgestone tyres, it empowers them to choose a tyre for its unique selling point, regardless of whether or not their vehicle is electric or ICE.

“And for Bridgestone, our EV-ready strategy creates a faster time to market, enabling us to react to real-world needs with greater speed and a wider product portfolio.”