Yokohama UK appoints new marketing manager

Yokohama UK has appointed Lucie Dalton as its new marketing manager, with Charlotte Hodgson also joining the firm as price and demand planning manager.

Having previously held management roles at Michelin and Grouptyre, Dalton brings with her a wealth of industry and marketing knowledge.

“I’m delighted to join the team at Yokohama UK and to use the knowledge and skills gained throughout my career to help further elevate the company’s position and profile in the industry,” Dalton said.

“Yokohama is a fantastic brand and a key player in the tyre industry and I’m excited to start the year driving some great initiatives and campaigns.”

Hodgson has an established background in purchasing and business analysis across several industries and is said to have an extensive understanding of market demand and trends.

Commenting on her appointment, Hodgson said: “Having assembled some amazing experience from industry leading businesses, I am looking forward to helping Yokohama increase its market share in the UK.

“Having a new perspective from outside the tyre industry enables me to bring some innovative ideas to improve our customer proposition and help Yokohama grow.”