Yokohama Off-Highway Tires EMEA increases prices

Yokohama Off-Highway Tires Europe Middle East and Africa (YOHT EMEA) has announced price increases of 4.5 to 5.5 per cent.

A statement from the Japanese tyre maker said that the first price increase of 4.5 to 5.5 per cent was implemented on January 1, 2020.

It added that the new pricing will apply to the entire portfolio of Yokohama Off-Highway Tires EMEA (including the Alliance and Galaxy brands) and will take effect from April 1, 2021.

Yokohama points to an increase in prices for natural rubber, synthetic rubber and chemicals, along with ocean freight costs.

Angelo Noronha, president EMEA at ‎Yokohama Off-Highway Tires said: “The rising cost of some major raw materials is becoming more and more of a challenge, and prices are going through the roof.

“In sum, this makes for strong effects, most of which will be absorbed by YOHT EMEA and hence will keep consequences for our customers to the minimum. However, a 4.5 to 5.5 per cent increase of prices will be inevitable.”