Yokohama OE on two Ariel models

British performance car manufacturer, Ariel Motor Company, has selected Yokohama as the factory fit tyre partner for two of its vehicles – the Ariel Atom and the Ariel Nomad.

Effective immediately, the Atom, often described as the ultimate track day weapon, will be available to customers fitted with Yokohama’s high performance Advan Sport V105 tyre.

From later in 2024, all Ariel Atoms will be fitted with Yokohama’s Advan Sport V105 as part of an exclusive one-make supply agreement.

Customers looking for “the ultimate performance track day package” are also able to spec up their Atom at point of order to Yokohama’s road legal track option A052 tyre.

Meanwhile, buyers of Ariel’s performance on/off roader, the Nomad, will be able to avail of Yokohama’s Geolandar range, with vehicles fitted with the Yokohama A/T G015 and X-A/T G016 tyres.

“For years, Ariel’s cars have been held in high regard by distinguished motoring journalists and those in the know, so it’s fantastic news that Yokohama has now been selected as a tyre partner to the manufacturer,” explains Karl Naylor, commercial director, Yokohama UK.

“Whether it’s on the race track, on the road or even off-road, our tyres are designed to deliver the very best performance, so this new partnership is incredibly exciting and one we look forward to developing over many years to come.”