Yokohama introduces ‘superbly quiet’ Advan dB V553

Yokohama has introduced the the Advan dB V553, the latest tyre to its lineup which it describes as “a premium comfort tyre that will provide a superbly quiet ride throughout its useful lifespan”.

A successor to the Advan dB V552 unveiled in 2017, the new tyre will be available in 46 sizes, ranging from 225/45R21 95W to 155/65R14 75H. While an exact launch date for Europe has yet to be announced, the Advan dB V553 initially will be launched in Japan and Asian markets from next month.

According to Yokohama, the new Advan dB V553 was developed to provide drivers and passengers with a superbly quiet, comfortable, and safe ride over its entire useful lifespan.

In addition to enhancing the quietness of its predecessor, the Advan dB V553 is said to feature a construction that slows the deterioration of the tyre’s quietness and wet performance typically caused by the usual wear during a tyre’s normal lifespan.

Yokohama says the development of the Advan dB V553 included creating a new tread pattern design and optimal structures for each tyre size. As a result, noise energy is reduced both when the tyre is new and after a certain amount of wear compared to its predecessor.

The compound used in Advan dB tyres provides the tyre with “an excellent balance of fuel efficiency, wet performance, and wear resistance”, according to Yokohama.

It adds that the tyre’s design also enhances its wear resistance and wet performance when it begins to display some degree of wear.

The Advan dB V553 also bears Yokohama Rubber’s proprietary ‘E+’ mark indicating that the tyre is suitable for use on electrified vehicles.