Yokohama HPT names new MD

Marisa Hever-Smith has been appointed as the new managing director of Yokohama’s UK distribution operation, Yokohama HPT.

Hever-Smith is currently the firm’s chief financial officer and will assume the role of MD of Yokohama HPT from 1st April 2024.

She has been with Yokohama since September 2022 and prior to that was finance director at Prometeon Tyre Group.

Yokohama says these changes are part of a transformation project to ensure the company continues its growth within the UK, in both the PCR and TBR markets, for the coming years.

Peter Fairlie will remain within Yokohama as a consultant to support the senior management team as they continue to strengthen its position in the UK market.

Hever-Smith said: “I am delighted to be taking on this role and I look forward to building on the strong foundations that have been put in place.

“We have built an excellent team in the UK, and I know we have the ability, the products and the mind set to grow further within the UK market.”