Yokohama announces motorsports activity plan for 2024

Yokohama Rubber has announced its motorsports activity plan for 2024, where it will participate in a wide variety of motorsports events around the globe, from top-category to grassroots events.

The company says its consumer tyre strategy aims to maximise the sales ratios of high-value-added Yokohama tyre brands, namely the global flagship Advan brand, the Geolandar brand of tyres for SUVs and pickup trucks, and various winter tyres.

Continuing the Advan challenge launched in 2023 to maximise sales of Advan tyres, Yokohama Rubber will again supply its Advan tyres to many teams participating in the world’s top-category motorsports events, such as Japan’s Super GT, the Nürburgring 24-Hour Race, and the Pikes Peak International Hill Climb, which feature lineups filled with the world’s strongest racing teams. Yokohama Rubber aims to stand out amid this strong competition by winning even more races than in 2023.

Yokohama’s motorsports activities in 2024 will also continue its efforts to realise sustainable motorsports by developing tyres with a high sustainable materials content ratio, and providing motorsports tyres made on a dedicated production line at its Mishima Plant, which is powered by 100 per cent renewable energy.

Yokohama’s Geolandar tyres will be supplied to teams participating in leading off-road races in North America and Asia, including the Baja 1000, King of the Hammers, the Mint 400, and the Asia Cross Country Rally.

Yokohama Rubber expects its Geolandar tyres contribution to winning these challenging off-road races will raise recognition and enhance the reputation of the Geolandar brand around the world.