Vredestein takes part in Gumball 3000 Rally stop-off

Gumball 3000 Rally started as a celebrity clad road trip, which has seen the likes of Johnny Knoxville experience an adrenaline fuelled-adventure, driving incredible cars and attending glamorous parties. Now in its 16th year, the legendary road trip will see participants drive 3,000 miles from Miami to Ibiza – in just seven days. The cars will be flown from New York to Edinburgh and will pass through five countries and one ocean to Ibiza, with 100 rare cars ranging from Lamborghinis to Batmobiles, and stars including Eve, Deadmau5, Tinie Tempah, David Hasselhoff and more.

The rally stopped in London on Sunday, June 8 before continuing towards the finish line in Ibiza. Fans could experience a taste of the excitement as a free rally festival was hosted in the heart of London.

Regent Street, the home of Apollo’s Global Marketing Office was transformed to host a variety of entertainment, from music concerts, displays of rare and beautiful cars, spectacular car shows with A-list performers to sports stars showing off their skills with action sport demos.

For its high end niche brand Vredestein the concept Premium Styling by Vredestein was promoted with help of a female promotion team and a photographer who created content for digital use on Vredestein’s Social Media properties.