Triangle Tyre exhibits at Automechanika Middle East
Triangle Tyre is looking back on its recent participation at the Automechanika Middle East exhibition, held at the Dubai International Convention and Exhibition Center in December.
As a “pivotal industry platform” for the Middle East and Africa, Triangle Tyre said the event attracted numerous exhibitors and purchasers from over 160 countries and regions, including Asia, Africa, Europe, and the Americas.
Triangle Tyre, represented here in Ireland by Euro Tyre Sales, showcased its key products, with “forward-thinking designs and exceptional performance” taking centre stage.
The products on display included the latest tread patterns and market-leading models, highlighting the company’s brand strength and technological expertise, drawing a large number of new and returning customers from across the globe for communication and negotiation.
In line with the global demand for diverse driving conditions and sustainability, Triangle Tyre focused on presenting 13 selected products that cover all driving scenarios, showcasing its complete product ecosystem.
On stage the latest HP SUV product EffeXSUV TS601, the current flagship UHP tyre EffeXSport TH202 and the cost-effective and comfortable HP product ReliaXTouring TE307.
The All- and Mud-Terrain areas were covered by the AgileX TR292 and GripX TR281 patterns, while the Commercial Light Truck segment was represented by the ConneXVan TV701.
In the Truck & Bus segment, Triangle showcased the urban bus tyre TBC-A11, the long- and mid-distance HP directional pattern TRS22, the drive-axle tyre TRD09, the new heavy-duty mixed-terrain tyres TTM-A11 and TTM-D28, and all-position tyre TRA01, along with the engineering tyre 18.00R33 TB526S, covering its new premium products from all three major product lines.
During the exhibition, strategic partners from key markets such as the UAE, Saudi Arabia, Egypt, Kenya and Kuwait visited Triangle Tyre to discuss regional market trends, product localisation, and future collaboration opportunities.
The event served as both a centralised review of Triangle Tyre’s annual innovations and a crucial step in expanding its global footprint while staying true to its mission of “driving the world forward with high-quality products”.
“Deeply rooted in the Middle East and connecting the world”, Triangle Tyre says it “continues to lead the way in shaping the future of the global mobility industry through ongoing technological advancements and open collaboration”.