Toyo introduces ‘Surprising the World’ movie

In its latest expression of brand spirit, Toyo Tire & Rubber Co., Ltd. has unveiled YouTube video ‘Surprising the world’.

（https://youtu.be/iyhzFF4s_A8）

In this latest video, two Audi R8 super cars, equipped with Toyo Tires’ flagship brand, Proxes, ultra-high performance tires, dual, demonstrating  the tires’ potential. With the Audi R8s’ exhaust notes blaring out under acceleration, the high-speed drifts and smoke-curling doughnuts, the exciting film moves to its ‘surprise’ conclusion.

The video embodies everything that the company strives for in setting itself apart from the competition, says Yoshiyuki Morikuni, Branding Team Leader for Toyo Tires. “With creations that, on the foundation of our unique technological innovations, look to give us an edge over others, we’ll always be pursuing optimal performance. This is a video that expresses the ‘spirit’ of what we provide as a brand – that being new values and surprises not found elsewhere. ‘Surprising the world’ is loaded with such strong feelings. The video packs a punch, so I really hope that people enjoy it.”

‘Surprising the world’ is the second in a series of globally targeted video content from the Japanese tire manufacturer – the successor to the November 2014 release of ‘AC Milan vs Super car by Toyo Tires’, which recorded more than 7.5 million total views online. （https://youtu.be/M092PBHytC8）