Prometeon supplying ForFarmers’ fleet of 160 HGVs
Prometeon Tyre Group has secured a new contract with animal feed manufacturer ForFarmers UK, to supply and maintain all tyres across the company’s fleet of 160 HGVs.
The deal – agreed on a fixed PPK (price per kilometre) basis – covers ForFarmers’ diverse fleet of bulk and bag delivery vehicles, which together clock up an estimated 16 million kilometres annually transporting feed to farms across the UK.
ForFarmers, part of the Dutch-owned ForFarmers N.V., operates eight compound mill manufacturing sites across the UK, with sites as far reaching as Exeter (Devon), Portbury (Bristol), Newcastle under Lyme (Staffordshire), and Penrith (Cumbria).
Naeve Brown, business improvement and indirect procurement director at ForFarmers UK, said: “The appointment of Prometeon has gone extremely smoothly. Prior to the switch, representatives from Prometeon visited each of our sites together with the service providers, which really helped get everything set up properly and ensured our teams felt supported. We’ve had very positive feedback on service levels from across the business, which was a key priority for us.”
With vehicles delivering direct to farms, ForFarmers requires tyres suitable for both long-distance road transport and rough farm terrain. “It’s vital we have the right tyres on the right vehicles for the right jobs,” added Brown. “Prometeon’s expertise has already helped us make improvements. For example, highlighting where we didn’t have the most efficient tyres fitted. That support is delivering real efficiency gains.”
A further benefit for ForFarmers has been the enhanced visibility provided by Prometeon’s tyre management portal which offers real-time reporting on tyre health, inspections, and maintenance.
“The portal has been a real step forward for us,” Brown explained. “We now have clear inspection reports and action lists that make compliance much easier to manage. The dashboard is very user-friendly so our transport managers can quickly access the information they need. It gives us real peace of mind.”
The return to a PPK contract has been a welcome move from a business aspect, it also supports ForFarmers’ sustainability ambitions. “With PPK, it’s in both our interest and Prometeon’s to maximise tyre life through repairs and proactive management, rather than defaulting to replacements. This helps us to be more sustainable as well as cost-efficient.”
Heffernan Tyres is the official distributor in Ireland for the full range of Prometeon tyres, which include the Pirelli, Formula, and Anteo brands.