Prometeon celebrates ‘most ambitious’ RTX yet
Prometeon Tyre Group has wrapped up what it calls its most ambitious Road Transport Expo (RTX) appearance to date, celebrating a return to the UK road transport event with its largest ever stand, widest range of Prometeon-branded premium truck tyres, and a packed schedule of networking and technical discussions.
The three-day show, held last month in Warwickshire, drew thousands of fleet operators, transport professionals and industry experts — many of whom visited Prometeon’s stand (GR32, Hall 2A) to see the company’s latest innovations in tyre technology.
Among the highlights were six of the new Prometeon-branded premium tyres, built on the company’s cutting-edge Serie 02 technology. Designed and tested in Europe for continental fleets, the tyres attracted strong interest from both new and existing customers seeking greater durability, mileage and cost-efficiency.
Over the three days, the Prometeon stand welcomed more than 200 visitors, with the stand’s design and branding said to have drawn positive attention. Feedback from attendees was encouraging, with many expressing interest in Prometeon’s products and appreciating the team’s support. The new Serie 02 Proway regional range also attracted considerable interest, further reinforcing Prometeon’s growing presence in the UK and Ireland transport sector.
Prometeon also took the opportunity to promote its SuperTruck dealer network and Pro Services suite of value-added tyre management solutions that help operators reduce downtime and improve total cost of ownership.
Steve Tift, managing director for Prometeon Tyre Group UK and Ireland, said: “RTX 2025 has been a fantastic event for Prometeon. It’s given us the platform to connect directly with customers, showcase the quality and depth of our Prometeon-branded premium tyres, and demonstrate how our tyre and service offer continues to evolve to meet the demands of UK fleets.”
In addition to product displays, Prometeon hosted relaxed afternoon networking sessions each day — providing refreshments and a welcome break for showgoers to meet the team, ask technical questions, and learn more about how Prometeon supports fleets across different applications, from long-haul transport to urban delivery and mixed-use operations.
“The positive response from visitors has been hugely encouraging, and we’re already looking ahead to next year’s event,” added Tift.
Heffernan Tyres is the official distributor in Ireland for the full range of Prometeon tyres, which include the Pirelli, Formula, and Anteo brands.