Modern Tyres attends Kumho winter driving event

Kumho Tyre recently hosted a driving event in Östersund, Sweden, showcasing its upcoming WinterCraft WP52+ tyre.

Irish distributor Modern Tyres attended the event with over 60 other key European dealers, for a hands-on experience to test the performance of the new winter tyres in real-world conditions.

According to Modern Tyres, the event featured specially prepared tracks on a frozen lake, allowing participants to experience the exceptional handling and braking capabilities on ice and snow.

Attendees also had the chance to drive vehicles equipped with the WinterCraft ice WI32 and took part in drifting sessions with professional drivers Kevin and Timmy Hansen.

At the event, Kumho Tyre president and CEO, Il-taik Jung, emphasised the company’s commitment to strengthening brand value in Europe through innovative tyre tests and strategic marketing initiatives.

With an impressive average annual growth of 33 per cent over the past four years, Kumho Tyre says it is dedicated to meeting the needs of quality-conscious consumers.

Looking ahead to 2025, Kumho Tyre adds that it is determined to solidify its position as a premium brand in the global market.