Mitas Premium is replacing Continental tyres by OEM

Mitas is launching Mitas Premium, a new product line of agricultural radial tyres for powerful machines.

From January 2015, Mitas Premium will replace all Continental-branded tyres on new machinery produced by original equipment manufacturers (OEMs).

Mitas has produced Continental-branded tyres under licence since 2004. The top representatives of the Mitas Premium product line for high-horsepower machines are the Very High Flexion (VF) tyres HC 1000 and HC 2000 and Super Flexion Tyres (SFT). VF tyres launched in September 2014 are the latest innovation from Mitas.

“Mitas’ strategy is to build equity in a single brand namely Mitas. From January 2015, all tractors and harvesters produced by major OEMs that were previously equipped with Continental tyres will be fitted with Mitas Premium tyres,” said Jaroslav Čechura, Mitas’ CEO. “Mitas Premium tyres bear the same premium quality and technical characteristics as Continental tyres. Our OEM partners recognise this, and they accepted delivery and fitment of Mitas Premium.”