Michelin focuses on Total Performance at Paris Motor Show

Michelin is explaining the fundamentals of its Total Performance strategy at its stand at the Paris Motor Show, October 4-19.

This strategy consists of delivering more performance in a single tyre. The challenge is considerable, as it frees motorists from having to make impossible choices.

Michelin is also presenting for the first time three new tyres to the general public: the Alpin 5, the latest-generation winter tyre; the Latitude Sport 3, a high-performance tyre for SUVs; and the highly energy efficient, unusually sized Tall & Narrow tyre. All three reflect the Total Performance design philosophy.